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CLIENT: Bank Technology Vendor
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OBJECTIVE: Create a financial cost/benefit approach to selling that focuses on 'C' level executive needs and perspectives
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SOLUTION: Development of specific ROI model unique to client's solution, using downloads of financial information on prospect banks
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VALUE: Tool sales executives can use in the field to assess the financial value of their solution, better conversation with C level
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CLIENT: Bank Consulting Firm
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OBJECTIVE: Get consultants who may not be banking experts up to speed on bank financials, tools for client analysis
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SOLUTION: FDIC Web Site & Database User Guide, training on web site use, financial templates that use FDIC data
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VALUE: Consultants more confident with financials of bank clients, more industry insights, better understanding of client's environment
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